I just read a LinkedIn article regarding small business owners that stated, “You should think of your profile as an on-line resume. ” I could not argue more. And, when you are done looking over this article, let me know what you think!
Now, while you think whether or not your LinkedIn profile should be regarded as a curriculum vitae, let me ask you: When was your last time you read a fascinating and intriguing resume?
Most maintains tend to be boring and bland. Today, how is this going to help you catch the attention of viewers and prospects? Simple, it can’t.
As a small business owner or a company development executive, you have to start considering your profile as a marketing tool but not a resume.
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Since you have to swap out your mindset about this, I have developed six distinct reasons why your profile must not look like a resume.
Why You Should Not Think of Your LinkedIn Profile as Your Resume
Reason #1: A resume is just not personal enough.
The goal of LinkedIn would be to connect with people and build human relationships. The only way you will connect with prospects is to personalize your profile. To do this you have to tell stories and share information which gives a better scope of:
* Who you are.
* What makes you tick.
2. How you can help the prospect.
* Exactly what new and exciting information you have to offer them.
Make viewers would like to learn more about what you and your business can perform for them. Be creative and make use of all the applications that LinkedIn provides you can show videos, presentations and documents.
Reason #2: Remember LinkedIn is a social human network.
Many resumes lack that human touch that LinkedIn can provide if utilized correctly. You need to make your user profile interesting and enjoyable to read. You need to keep in mind that if you want others to read it, you should want to read it too. Here is an excerpt of our summary to give you an idea of the reason.
With over 80 million professional members in over 200 countries, LinkedIn offers small business owners and internet marketer’s unlimited opportunities to build, plus nourish profitable relationships online.
However , out of the 80+ million people on LinkedIn, only a FEW successful companies plus internet marketers are using LinkedIn to its’ fullest profit-making potential.
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Cause #3: The goal of LinkedIn profile would be to get people to connect with you so that you can funnel them back to your website.
Your profile is a way to tell potential clients what you and your business can do to them. Your LinkedIn profile allows you to display the different areas of your business and then prospect prospects to the appropriate webpage to get even more information. The goal of a resume however , is to list accomplishments, accomplishments and jobs held. It basically lists your job descriptions, past plus present. A resume does not point out the kind of person you are and the reason why someone should connect with you. And, a resume doesn’t allow you to concentrate on the here and now and what you are able to provide your potential clients today like your LinkedIn profile should.
Reason #4: Resumes are usually limited to 1-2 pages while a LinkedIn profile is just not.
While it’s usually not a good idea to submit a resume that is more than 2 pages long, you don’t have that will kind of restriction with an online profile. You can include more information, more details, more achievements, more strengths and more keywords. The greater information you include the more credibility you will gain, the more connected to your own prospects you will become. Once you obtain their trust, it will become much easier to sell your products, services or use the idea of joint venture relationship.
Reason #5: A LinkedIn profile enables you to brand yourself much better and much easier than a resume ever could.
Everything from your self, your company to your products and services can be branded on your profile. For example , if you are the best at selling widgets, then make sure that your profile clearly articulates that : and reinforce your brand throughout the profile. LinkedIn recently added a few new sections that will further boost your ability to sell yourself to potential clients. Exactly what resume will allow you to include postings regarding your publications, certifications or skills. Those sections usually get modified out due to space.