Instagram is currently used by millions of people worldwide, as well as for a good reason: taking pictures and sharing these your friends has never been easier! However , Instagram can be used in a very effective manner, not only for networking but for marketing purposes as well.
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If you have a business and you wish to promote it in the online environment, then this can be a great promotion tool. That being said, here are 5 of the best ways to effectively use Instagram:
1 . Hashtags Can function Like Magic!
Twitter uses them, Instagram uses them and recently, Facebook has implemented hashtags as well. As a matter of fact, Instagram users interact mainly via hashtags, this is why you need to learn how to use them in your best interest. This aspect can be particularly useful for businesses that are looking for followers, as it allows them to make their content searchable and it will also trigger a viral impact that will benefit the business in the long run.
2 . Photos And Videos Can Tell A Story
A photo could be worth a thousand words, and everybody knows that. Instagram is all about photos, yet taking random photos will not consider you very far, especially if you plan to use Instagram mainly for marketing and advertising purposes. One of the best, fastest and easiest ways to increase brand awareness and also to boost sales is to post images of your product on a constant foundation: they do not even have to be professional, they will just need to highlight the main features and functions of the product in question and to appeal to the wide audience.
Same goes for videos: you can share movies with your employees in action, or you can create live product reviews. Regardless of your choice, movies and pictures are very likely to go viral, as people love media documents more than text and they are likely to remember them over the years. If you own a new business and you want to make a name for yourself, then pictures and videos will surely come in handy!
People love freebies, discounts and all types of promotional offers, this is why you can certainly not go wrong with a contest. A contest is a win-win: your customers will get a totally free product or service, while you get the chance to boost brand recognition. One great way to utilize Instagram for contests is to encourage people to share their own pictures of your product, and to reward the most suggestive or original picture. At the same time, you can use various tools that allow you to easily add an Instagram feed or a hashtag feed into your website.
4. Keep an eye on Your Success
Tracking the success of your own Instagram marketing campaign is essential. Fortunately, there are many comprehensive and user-friendly applications that allow you to track the customer growth, to see which are your most popular posts, to determine whenever is the right time to post content material and so on. As irrelevant as these information may seem at first sight, they can actually make a positive change.
5. Connect With Your User
Keeping in touch with your customers is important, especially for little and medium enterprises who have a limited target market. You can show your customers that you care about their feedback by simply responding to their comments or questions. This can not only attract user-generated content, however it will also improve credibility and raise the visibility of your business. Do not underestimate the power of your Instagram followers, as they can contribute to the success of your business!