Recruitment Advertising in Social Care — Are You Getting Return on Investment?

Recruitment in the UK’s health and social treatment sector is challenging and will become more so as the country’s demographics place more and more strain on the social treatment system. The policy of introducing more choice into the social care system was long overdue, but that too means that there is additional demand on the pool of candidates that jobs in care homes plus jobs in home care are filled. PAs or personal assistants are employed directly by people who are searching for some kind of support to live independently.

The result is that although there are many people within the job market looking for care opportunities, there are plenty of care employers advertising and contending for the same candidates. Until work in treatment is actively promoted as an authentic career opportunity in care and so increasing the number of candidates, this imbalance between supply and demand will continue.

Care job advertising is really a hit and miss affair along with limited correlation between cost and results delivered in terms of individuals recruited for work in care. Before spending valuable resources on high price advertising it’s important to consider the potential advertisement from the perspective of the individuals you happen to be aiming to recruit. Will they examine that publication or visit that website? If they do, will they will even notice an advert or is their attention drawn to the main part of the content?
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Be realistic – think about is this the right publication for the individuals you want to apply?

Ask care work advertising sales reps to provide you with readership and distribution figures. What percentage of those readers are possible candidates for your opportunities in the care field? It’s only when you consider these queries that you can start to make an informed reasoning of whether your advert is definitely reaching the desired audience. Advertising product sales reps can be very persuasive. Just remember that if an advert is not going to fill all of your care vacancies, it doesn’t matter whether it is reduced from £1000 to £100, it really is money that could be invested more effectively somewhere else.