In the wonderful world of corporate gifts there is never a bad time to award a gift. Whether it’s to enforce your brand or transform your reputation, corporate gifts play an important role in sending out the right message and are an important marketing tool.
This is especially true in Christmas. Christmas is of course the main gift giving occasion of the yr and in the corporate world that means gifts for staff and customers, yet where do you start when it comes to deciding on the best Christmas corporate gifts? Should they be used as a marketing tool or simply as a prize? And who should receive a Xmas corporate gift?
This guide will aim to answer all of your questions.
Who To purchase Gifts For?
One of the biggest questions experienced by companies every Christmas can be who to buy gifts for, and the first in line for Christmas corporate gifts should be regular customers and staff.
Giving Christmas corporate presents to regular customers is a vital way of showing your gratitude for business and is an essential way of developing and maintaining a strong working romantic relationship. It is an important way of showing a customer that their business is highly valued and can encourage them to stay with a particular company rather than take their business elsewhere.
It is also important from a marketing viewpoint. Branded corporate gifts can provide you with a chance of getting your logo seen from your customer on a regular basis, providing a strong reminder of your presence. Desk items plus calendars are particularly effective at this as it provides your brand with greater visibility, being placed in a prominent position and providing a permanent reminder of your brand.
It isn’t just existing customers who should be getting these types of gifts. Occasional customers plus strong prospects should also be focused in this way as Christmas gifts provide a strong opportunity to get your brand seen in a distinctive way. The positive feeling of getting a gift is the same whether you are at the job or at home, so it provides a very effective way of starting a business relationship.
Items are slightly different when buying staff as the motives for buying presents change. Rather than having marketing and marketing motives, Christmas gifts for staff ought to be to thank and reward them for his or her efforts during the year. How you go about this really is entirely up to you. Christmas corporate gifts could be distributed on an incentive foundation so that they are given more as honours to the highest achievers across the sections. They can also be given to people attached to various projects to reward the success of a particular team. And of course they can be provided to all employees to celebrate the particular festive season.
The approach a person take will depend on your budget and the size of the company, but there is no questioning the positive effect on morale and motivation that rewarding staff can have. Rewarded staff will always be more motivated to succeed for the company, so efforts must be taken to include the majority of staff in a Christmas corporate gifts. This way it will avoid any potential ill feeling toward people who have been given gifts.
What Christmas Corporate Gifts To Buy?
Again there exists a difference between Christmas corporate presents for staff and Christmas business gifts for customers. When there is an advertising promotional angle to your gifts, practicality is the key. A practical branded present that will be widely used will provide you with more opportunities for your brand to be seen and observed.
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Anything that will sit on a desk or be used frequently at work will certainly fulfil this purpose and when it is displaying your brand it will improve your visibility to the people that matter. Table items such as calendars, pens plus desk toys are all effective within this role.
When shopping for employees there is much more freedom with regards to what is ideal. It can be something that is relevant to the corporation or to the recipient and as there is absolutely no promotional motive there is no necessity for this to be something practical. A gift with a high perceived value that is well presented will make an effective gift to improve morale and motivation, and by using corporate gifts over a bottle of wine or even vouchers will show that believed has gone into the gift. As with most gifts, it is the thought that counts.
Whenever To Start Shopping?
Every year Christmas appears to start earlier and earlier, so when is a good time to start your corporate Christmas shopping? If you are the type of person who also leaves their Christmas shopping until Christmas Eve then it might be really worth improving your forward planning! There is much more pressure to get it right when buying corporate Christmas gifts so an early start is advisable. Corporate Presents Companies will start their Christmas period from October so there will be lots of options open for the early bird. There will also be plenty of offers available to entice the early shoppers so you might well save money by planning ahead. The particular busiest time for Christmas business gifts is in November so if you know what you want then it makes sense to buy early to make sure stock doesn’t run out. If you leave it until December it will be a test of nerve, yet short lead times are available for people who leave it to the last minute.
Inspite of the economy recovering slowly, times continue to be hard for many businesses. So can you justify shopping for Christmas corporate gifts this year? With the potential benefits to your functioning relationship with customers and the improvements to staff morale that can arise as a result of using Christmas corporate gifts, the benefits will certainly justify the expense.