Electronic marketing is also known as internet marketing or online marketing and it’s about identifying, looking forward to and satisfying customer requirements in the digital sphere while achieving your business goals.
It encompasses a wide range of on the internet channels including pay per click advertising, search engine optimization, social media marketing, email marketing, affiliate marketing and many more.
It also involves tracking, measuring, monitoring plus managing online campaigns to meet company goals, while satisfying target markets needs and wants. So , all activities start with goals and goals and customers are at the heart of operations.
For true success along with digital marketing, it’s important to create a marketing and advertising plan or strategy that helps tutorial your activities and this is what you should include in it:
An analysis is a health and wealth verify of your business to assess just how well you are performing on electronic channels. It helps you to review your company to see what you lack and what you have to do to achieve your mission.
An evaluation also involves researching your competitors to find out who they are and how well resourced these are. Competitors come from all directions including international businesses that are selling to the local target market and you can’t ignore them.
Your analysis will also look at your own target customers to find out who they are and what they need or want. You will determine their demographics and assess if you are able to meet their requirements whether or not they are consumers or business clients.
From your marketing evaluation, you will have a wealth of information that will help you to craft your marketing objectives. Keep in mind, your objectives are short-term and they also should be in line with your mission plus goals.
They should be specific, measurable, attainable, relevant and time-related and you should consider your business resources as you create all of them.
Your objectives will guide your own strategy so it’s important that you take some time creating them and ensure that they are important to your business.
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In your marketing evaluation, you will have identified customer segments that you want to target with your products or services. Now you will need to identify which segments to target based on your objectives and the resources that your business has.
This is one of the most hard parts of your digital marketing plan and it’s important that you pick only the sections that will be profitable. So you should avoid targeting all segments because that will likely dilute your efforts and exhaust system your budget for little in return.
The marketing strategy is the bulk of your own digital marketing plan and covers your marketing mix elements for example product, price, place, promotion, individuals, process and physical evidence. Therefore these are all the marketing tactics you need to implement to achieve your objectives
Much of what you include here will have come from the research that you carried out in your audit and analysis.
Budgets and Regulates
Lastly, you should set a budget which is sufficient enough to implement your own marketing tactics. If you have a small spending budget, you should only include those duties that are most important to your success.
Manage is about identifying contingencies and determining what to do when things go wrong, because they usually do. So you need to regularly check and review progress and ensure that you are on the path to achieving your goals.
Mike Ncube is a Digital Marketing Consultant and Marketing Author and his latest book is “The DO-IT-YOURSELF Guide to Online Marketing Success”. He blogs regularly about the latest digital marketing trends and he has published publications, case studies & whitepapers that will help with your campaigns.